HOW TECHNOLOGY IS CHANGING THE WORLD OF MARKETING? In the ever-evolving landscape of marketing, technology stands as the catalyst that continuously reshapes the industry's landscape. With each passing year, advancements in technology introduce new tools and strategies that redefine how businesses connect with consumers. From AI-driven analytics to the pervasive influence of social media, the role of technology in marketing has been nothing short of revolutionary. One of the most profound changes technology has brought to marketing is the way data is collected, analyzed, and utilized. With the advent of sophisticated analytics tools, marketers now have access to an unprecedented amount of consumer data. This data deluge enables precise targeting, allowing marketers to tailor their strategies to specific demographics, behaviors, and preferences. Machine learning algorithms sift through this data to extract valuable insights, empowering marketers to make data-driven decisions th
Cloud services (Opens in a new tab) are ubiquitous in today's enterprise. It has reshaped the business technology landscape more than any other powerhouse in recent times. Any next-generation solution that delivers digital business capabilities today almost always does so on cloud platforms. As more organizations move to cloud technologies to meet ever-growing business needs, the security issue lags.
Undoubtedly, the cloud has been a boon to the digital age. It offers nearly unlimited scalability, reliability, disaster recovery(Opens in a new tab), redundancy, and security integrated with cloud-native services—all at a lower cost. Ultimately, in the boardroom, decision-makers value the flexibility cloud technologies offer to navigate the ever-changing terrain of doing business.
However, incidents such as the 2019 AWS cloud-hosted Capital
One data breach (Opens in a new tab) 2019, which led to the theft of 106
million customer data and a series of lawsuits, demonstrate vulnerabilities
from the cloud. Incidents like these highlight the challenges of data security,
privacy, interoperability, compliance with regulations and constraints faced by
CISOs. The world's most stringent data security environment, as outlined in the
European Union's General Data Protection Regulation, leaves little room for
companies with such vulnerabilities. @smarttechpros
Cloud security challenges
The list of challenges facing CISOs does not end there.
Other cloud security challenges that give them sleepless nights include:
No visibility and control over multiple clouds on a single
dashboard for security, privacy(opens in a new tab), and compliance violations
Public cloud-native integration issues(Opens in a new tab)
Multi-cloud contrast with a single cloud implementation
architecture in cloud platforms, authentication framework, security monitoring,
event threading, etc.
Consider the (skill) gap.
There is a common denominator in all of these challenges: the talent factor. The market for trained cyber security professionals (Opens in a new tab) is narrow, with demand always ahead of the supply curve. This applies even more to cybersecurity professionals familiar with the changing security landscape cloud technologies bring.
Skills able to manage converged infrastructures that combine traditional and cloud networks in a cohesive network environment. An ESG-ISSA corporate survey revealed that in 2018-2019, 53% of respondents reported a lack of cybersecurity skills in their organization. This statistic has grown every year over the past four years. The same survey also reveals that the lack of cyber security skills has largely or somewhat affected 74% of organizations. The shortage of trained personnel in the areas of networking, cloud development, DevOps (opens in a new tab), and container management supports the problem of finding security professionals with relevant cloud skills.
Thus, this talent crisis exacts a heavy price on companies. For current cloud security professionals, the lack of the right talent in the marketplace translates into an increased workload, which puts additional pressure on the limited pool of experts. This, in turn, increases the potential for human error, task imbalances, and burnout. CISO is also forced to hire and train young employees - opens in a new tab - to fill the talent gap rather than engaging experienced cybersecurity professionals.
The high workload also means that existing members cannot
step back to learn thoroughly or use the security technologies available to
them to their fullest potential. On a strategic level, it also limits the time
it takes for cyber security to work with the business to align with imperatives
and processes. The isolation of the cybersecurity module results in isolated
security protocols that run on the cloud, just as if they were physical
networks. @techgeeksblogger