HOW TECHNOLOGY IS CHANGING THE WORLD OF MARKETING? In the ever-evolving landscape of marketing, technology stands as the catalyst that continuously reshapes the industry's landscape. With each passing year, advancements in technology introduce new tools and strategies that redefine how businesses connect with consumers. From AI-driven analytics to the pervasive influence of social media, the role of technology in marketing has been nothing short of revolutionary. One of the most profound changes technology has brought to marketing is the way data is collected, analyzed, and utilized. With the advent of sophisticated analytics tools, marketers now have access to an unprecedented amount of consumer data. This data deluge enables precise targeting, allowing marketers to tailor their strategies to specific demographics, behaviors, and preferences. Machine learning algorithms sift through this data to extract valuable insights, empowering marketers to make data-driven decisions th
According to a source, this year's Black Friday sales in the
UK generated an estimated 16.5% year-on-year increase in transaction value.
Online retailers, in particular, have offered deep discounts and invested
heavily in marketing to attract shoppers like you. But now the earnest work begins.
Companies have to manage ERP(Opens in a new tab) and deliver products, and
they're turning to some exciting technology to get their packages to you.
Consumer dissatisfaction with seasonal purchases reaches 60%
Buyers are more demanding than ever, with high standards and
high expectations. Consumer dissatisfaction with the seasonal shopping
experience has doubled to 60% in the past four years. A lot of this comes down
to buyers' "post-purchase" experience: what happens after they've
made a purchase. This stage of the buyer's journey is so impactful that a third
of consumers will never shop with a brand again if they have a bad delivery
experience, according to the 2019 Pitney Bowes Online Shopping Study.
Late shipments, shipping costs, and inaccurate tracking
Nearly nine out of ten consumers say they will file a complaint or take action
that could damage a brand's reputation and bottom line after a poor
post-purchase experience.
But shipping is complicated: Choosing exemplary service, at
the correct cost, with a suitable carrier that can meet your expectations isn't
easy. And the sheer volume of packets sent out by companies adds to the
pressure. The Pitney Bowes Parcel Shipping Index found that 2,760 packages are
sent every second in 13 of the world's largest markets, and the total number
sent in these markets is expected to reach 200 billion by 2025. @smarttechpros
Technology "behind the scenes" of your ride
The increasing use of disruptive technologies is set to help
companies make significant improvements to their post-purchase experience. When
you buy a product from an online retailer, you take the product journey for
granted. You may not know the innovative shipping technology behind the scenes,
making life easier for retailers and giving you a better post-purchase
experience. These technologies are transforming shipping in ways previously
unimaginable. Here's a quick breakdown of how they're involved in getting you
Black Friday shopping:
Internet of Things (Opens in a new tab) (Internet of
Things): By the end of 2018, 22 billion devices had been connected. By 2025,
nearly 40 billion devices will be connected. IoT-connected chargers generate
massive amounts of data that can be used to mine insights, understand behaviours,
trends, and patterns, and provide greater insight into operational performance.
What this means for you is more efficient service, and your package is more
likely to arrive precisely when you expect it.
APIs - In their simplest form, APIs allow two different
applications or websites to communicate with each other. This means that
shipping technologies can communicate with different carriers through these
methods, in order to obtain information on the best way to send your package to
you, and at the best price. Why is this important to your package?
Cloud computing services (which opens in a new tab) have
arguably had the most significant impact of all disruptive technologies on the
shipping industry. Think about the complexities of shipping, especially when it
comes to cross-border shipping, which is becoming more common: 67% of us order
things from outside our country. We expect to know at the point of payment
exactly how much we will pay. Still, shippers must consider many considerations,
such as duties, taxes, various fees, express services, tracked services, and
different carriers. Cloud-based shipping technologies have made this simple,
with built-in business apps - open in a new tab - so you can accurately
forecast costs and know exactly what you're paying for.
AI(Opens in a new tab) has always been involved in the
package journey, from identifying and picking inventory in the warehouse to
helping drivers plan routes and enabling package tracking. Machine learning is
part of AI, and it's involved in delivery in ingenious ways: data is collected
from millions of deliveries, helping organizations. @techgeeksblogger