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HOW TECHNOLOGY IS CHANGING THE WORLD OF MARKETING?

  HOW TECHNOLOGY IS CHANGING THE WORLD OF MARKETING? In the ever-evolving landscape of marketing, technology stands as the catalyst that continuously reshapes the industry's landscape. With each passing year, advancements in technology introduce new tools and strategies that redefine how businesses connect with consumers. From AI-driven analytics to the pervasive influence of social media, the role of technology in marketing has been nothing short of revolutionary. One of the most profound changes technology has brought to marketing is the way data is collected, analyzed, and utilized. With the advent of sophisticated analytics tools, marketers now have access to an unprecedented amount of consumer data. This data deluge enables precise targeting, allowing marketers to tailor their strategies to specific demographics, behaviors, and preferences. Machine learning algorithms sift through this data to extract valuable insights, empowering marketers to make data-driven decisions th...

Wearable technology

 


Wearable technology :

Wearable generation is any generation this is designed to be used while worn. Common styles of wearable era encompass smartwatches and smartglasses. Wearable digital gadgets are frequently close to or on the floor of the skin, where they hit upon, examine, and transmit information which includes crucial signs, and/or ambient facts and which allow in some cases instantaneous biofeedback to the wearer.

Wearable gadgets such as activity trackers are an example of the Internet of Things, seeing that "things" together with electronics, software, sensors, and connectivity are effectors that enable gadgets to change information (which includes records excellent) thru the net with a manufacturer, operator, and/or different connected devices, with out requiring human intervention. Wearable generation offers a extensive range of viable uses, from communique and enjoyment to improving fitness and health, but, there are concerns about privacy and security because wearable gadgets have the capacity to collect personal information. @ Read More healthynessdiet

Wearable technology has a change of use cases that is growing as the technology is advanced and the marketplace expands. Wearables are famous in patron electronics, most normally in the shape elements of smartwatches, smart earrings, and implants. Apart from industrial makes use of, wearable technology is being incorporated into navigation systems, superior textiles (e-textiles), and healthcare. As wearable era is being proposed for use in vital programs, like other technology, it's far vetted for its reliability and safety properties.

In the 1500s, German inventor Peter Henlein (1485-1542) created small watches that have been worn as necklaces. A century later, pocket watches grew in reputation as waistcoats became fashionable for guys. Wristwatches have been created inside the late 1600s however had been worn in the main through girls as bracelets.

In the past due 1800s, the primary wearable hearing aids had been added.

In 1904, aviator Alberto Santos-Dumont pioneered the modern-day use of the wristwatch.

In the Nineteen Seventies, calculator watches have become to be had, achieving the peak of their recognition within the 1980s.

From the early 2000s, wearable cameras had been getting used as part of a developing sousveillance motion. In 2008, Ilya Fridman included a hidden Bluetooth microphone into a pair of rings.

In 2010, Fitbit launched its first step counter. Wearable technology which tracks information together with on foot and heart charge is part of the quantified self motion.

In 2013 McLear, also called NFC Ring, launched the first extensively used advanced wearable tool. The clever ring could pay with bitcoin, unencumber different gadgets, transfer in my view figuring out facts, and different capabilities. McLear owns the earliest patent, filed in 2012, which covers all clever rings, with Joe Prencipe of Seattle, WA as the only inventor.

In 2013, one of the first broadly available smartwatches became the Samsung Galaxy Gear. Apple accompanied in 2015 with the Apple Watch.

From 1991 to 1997, Rosalind Picard and her college students, Steve Mann and Jennifer Healey, at the MIT Media Lab designed, constructed, and established facts series and decision making from "Smart Clothes" that monitored non-stop physiological data from the wearer. These "clever clothes", "clever undies", "clever footwear", and clever jewelry gathered facts that related to affective kingdom and contained or controlled physiological sensors and environmental sensors like cameras and other devices.

 

At the identical time, additionally on the MIT Media Lab, Thad Starner and Alex "Sandy" Pentland develop augmented truth. In 1997, their smartglass prototype is featured on 60 Minutes and permits rapid internet search and immediate messaging. Though the prototype's glasses are nearly as streamlined as modern smartglasses, the processor became a computer worn in a backpack – the maximum lightweight answer to be had on the time.

In 2009, Sony Ericsson teamed up with the London College of Fashion for a contest to layout digital clothing. The winner changed into a cocktail dress with Bluetooth era making it light up when a name is acquired.

Zach "Hoeken" Smith of MakerBot fame made keyboard pants all through a "Fashion Hacking" workshop at a New York City creative collective.

The Tyndall National Institute in Ireland advanced a "far off non-intrusive patient tracking" platform which became used to assess the satisfactory of the records generated via the affected person sensors and the way the quit customers may additionally adopt to the era.

More recently, London-primarily based style enterprise CuteCircuit created costumes for singer Katy Perry offering LED lights so that the clothing could alternate shade each throughout level indicates and appearances at the pink carpet which include the dress Katy Perry wore in 2010 on the MET Gala in NYC. In 2012, CuteCircuit created the sector's first dress to feature Tweets, as worn with the aid of singer Nicole Scherzinger.

In 2010, McLear, also referred to as NFC Ring, evolved the primary advanced wearables prototype in the global, which changed into then fundraised on Kickstarter in 2013.

In 2014, graduate students from the Tisch School of Arts in New York designed a hoodie that despatched pre-programmed text messages induced by using gesture moves.

Around the same time, prototypes for virtual eyewear with heads up show (HUD) commenced to seem.

The US military employs headgear with shows for soldiers the use of a technology referred to as holographic optics.

In 2010, Google began growing prototypes of its optical head-mounted display Google Glass, which went into customer beta in March 2013.

In the patron area, sales of smart wristbands (aka pastime trackers such as the Jawbone UP and Fitbit Flex) started accelerating in 2013. One in 5 American adults have a wearable tool, in keeping with the 2014 PriceWaterhouseCoopers Wearable Future Report. As of 2009, reducing fee of processing electricity and different components changed into facilitating substantial adoption and availability.

In professional sports activities, wearable generation has applications in monitoring and actual-time feedback for athletes. Examples of wearable generation in sport consist of accelerometers, pedometers, and GPS's which can be used to degree an athlete's energy expenditure and motion sample.

 

In cybersecurity and financial generation, at ease wearable devices have captured part of the physical protection key market. McLear, also called NFC Ring, and VivoKey evolved products with one-time pass secure get admission to control.

In health informatics, wearable gadgets have enabled better shooting of human fitness statics for statistics driven analysis. This has facilitated records-pushed gadget gaining knowledge of algorithms to examine the health situation of customers. For packages in fitness (see beneath).

In commercial enterprise, wearable generation enables managers without problems supervise personnel with the aid of understanding their places and what they are presently doing. Employees operating in a warehouse also have accelerated protection whilst running around chemical substances or lifting something. Smart helmets are employee safety wearables that have vibration sensors which could alert employees of feasible hazard in their surroundings. @ Read More greenitc1403

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