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HOW TECHNOLOGY IS CHANGING THE WORLD OF MARKETING?

  HOW TECHNOLOGY IS CHANGING THE WORLD OF MARKETING? In the ever-evolving landscape of marketing, technology stands as the catalyst that continuously reshapes the industry's landscape. With each passing year, advancements in technology introduce new tools and strategies that redefine how businesses connect with consumers. From AI-driven analytics to the pervasive influence of social media, the role of technology in marketing has been nothing short of revolutionary. One of the most profound changes technology has brought to marketing is the way data is collected, analyzed, and utilized. With the advent of sophisticated analytics tools, marketers now have access to an unprecedented amount of consumer data. This data deluge enables precise targeting, allowing marketers to tailor their strategies to specific demographics, behaviors, and preferences. Machine learning algorithms sift through this data to extract valuable insights, empowering marketers to make data-driven decisions th
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Energy Transformation Towards Sustainability

 

Energy Transformation Towards Sustainability

Manuela Tvaronavičienė and Beata Ślusarczy

Energy Transformation Towards Sustainability

Manuela Tvaronavičienė and Beata Ślusarczyk

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Actions for selected chapters  @ Read More  eathicwearfashionboutique technnologyanalytics 

Manuela Tvaronavičienė, Juozas Baublys, ... Dileta Jatautaitė

Chapter 2 - Energy intake and greenhouse gasoline emissions against the history of Polish monetary increase

Chapter 3 - National growth and local (beneath)improvement in Brazil: The case of Pará within the Brazilian Amazon

Martina Iorio and Salvatore Monni

Chapter four - Energy consumption and earnings distribution. International regulations for mitigating social exclusion

Grzegorz Mentel and Joanna Nakonieczny

Chapter 7 - International conflicts associated with electricity: A case take a look at of Lithuania's opposition to the construction of Russian nuclear energy plant life near its borders

Chapter 8 - Case observe: Free public delivery as tool for strength financial savings and concrete sustainable improvement—the case of the town of Tallinn

Gunnar Prause and Tarmo Tuisk

Ugis Sarma, Girts Karnitis, ... Gatis Bazbauers

Ruth C. Hughes and Marleen A. Troy

Chapter 14 - Social responsibility, social marketing position, and societal attitudes

Rasa Smaliukiene and Salvatore Monni

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Copyright © 2020 Elsevier Inc. All rights reserved.

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You currently don’t have get entry to to this e-book, however you should purchase separate chapters proximately from the table of contents or buy the entire model.

Editors

Manuela Tvaronavičienė

Professor, Department of Business Technologies and Entrepreneurship, Faculty of Business Management, Vilnius Gediminas Technical University, Vilnius, Lithuania

Beata Ślusarczyk

Associate Professor, Faculty of Management, Institute of Logistics and International Management, Czestochowa University of Technology, Czestochowa, Poland @ Read More hightechsign manutechnofaction 

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HOW TECHNOLOGY IS CHANGING THE WORLD OF MARKETING?

  HOW TECHNOLOGY IS CHANGING THE WORLD OF MARKETING? In the ever-evolving landscape of marketing, technology stands as the catalyst that continuously reshapes the industry's landscape. With each passing year, advancements in technology introduce new tools and strategies that redefine how businesses connect with consumers. From AI-driven analytics to the pervasive influence of social media, the role of technology in marketing has been nothing short of revolutionary. One of the most profound changes technology has brought to marketing is the way data is collected, analyzed, and utilized. With the advent of sophisticated analytics tools, marketers now have access to an unprecedented amount of consumer data. This data deluge enables precise targeting, allowing marketers to tailor their strategies to specific demographics, behaviors, and preferences. Machine learning algorithms sift through this data to extract valuable insights, empowering marketers to make data-driven decisions th
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